This project involved rebranding three existing logos, but reimagining them within a different brand identity and market context. This process involved analyzing prominent design principles within each logo and how they were effective in communicating each brand’s identity. After analysis and research into each brand, I was able to use these principles as inspiration for three reconstructed logos. For my final designs, I transformed the North Face logo into a logo for a fictional architecture firm, the Sony Pictures logo into a movie theater logo, and the Reebok logo into a car logo.