Uptown Modern is a vintage and refurbished mid-century furniture retailer in Austin whose existing identity lacks cohesion across digital and physical touchpoints. My rebranded desgin establishes a unified system rooted in mid-century modern principles, translating the business’s curated values into a scalable design language. The solution includes a flexible logo family, a retro color palette inspired by mid-century interior design, and a geometric typographic system that creates clarity across print, digital, and environmental applications.